Alex Marsden

Associate Director and Perth Manager

BEng (Hons) (RMIT), MBA (APESMA and La Trobe), GradCert Competition Policy (NTU)

Alex is an Associate Director and the Manager of Marsden Jacob’s Western Australian operations.  Alex has been with Marsden Jacob since 2008 and in this time Alex has lead a broad range of projects including cost benefit analyses, feasibility studies, business plans, program evaluation, Regulation Impact Statements and advice on policy and legislative reform as well as work in regional development.

Alex’s particular areas of expertise combine his technical and economic knowledge to enable both an overview and detailed understanding of economic issues.  This comes to the fore in areas such as non-market valuation – for the environment, natural resources and preventative health economics. In addition, Alex has a substantial experience in applying these skills in work for a broad range of utilities including water, power and transport.

Alex’s previous experience includes four years with the UK Competition Commission and eight years in West Australian environmental and water resource management. This diverse experience underlined the importance of robust, relevant and defensible process and results including extensive research and consultation to determine the likely costs and benefits of changes to competitive markets.

^ back to top

Grant Draper

Associate Director


Grant Draper has recently joined Marsden Jacob’s Perth Office as an Associate Director. He has 20 years’ experience in the Australian electricity and gas sectors and has held a range of executive and senior management positions. Grant has led major work programs for Synergy, the Western Power Corporation and the Western Australian State Government.

His specific areas of expertise include:
• commercial valuation of energy projects
• wholesale electricity and gas market forecasts
• corporate and business strategy
• review and impact assessment of proposed regulatory and/or policy changes
• electricity and gas market design
• tariff and contract pricing
• demand side management and distributed generation technologies
• retail and wholesale portfolio strategy

Grant’s formal qualifications includes a Masters Degree of Economics (UWA), specialising in econometrics, cost benefit analysis and public policy, and an Executive Masters Degree in Business Administration (AGSM).

His formal qualifications and experience have enabled him to apply economic frameworks and models to deliver solutions for business and government. Grant is passionate about helping both the energy and water sector manage the risks and realise the benefits that will result from technology change. This includes smart meters, distributed energy and water supply systems, and battery storage.

^ back to top

Philippa Short

Senior Consultant

B Econ (UWA) B Sc (Honours) (UWA) M Econ (UWA) Grad Cert Competition Policy (Oxford Brookes University)

Philippa is an experienced consultant across both economic and natural resource analysis.  She has extensive experience in competition economics as well as previous experience as an environmental consultant.  As a result, she has the ability to research and analyse economic, scientific and regulatory information and recognise and present relevant information in a clear and concise manner.

Philippa has strong project management skills and has the ability to exercise judgement to identify and resolve key client issues under time and budgetary constraints.  In addition, she has excellent oral and interpersonal skills which enable the building of strong working relationships with stakeholders and clients.

Philippa also has extensive experience developing findings based on written and verbal consultations with stakeholders and third parties.

^ back to top

Elizabeth O’Brien

Senior Consultant

MEcon (UWA), BCom (Melb.), BA (Melb.)

Lizzie is an experienced regulatory economist in Marsden Jacob’s Perth office. She undertakes technical analysis and provides advice across the energy, water, agriculture and mining sectors. Her specific areas of expertise include:

  • cost benefit analysis;
  • regulatory reviews and advice on inputs to the electricity and gas sectors;
  • strategic regulatory reviews and modelling of policy change impacts;
  • non-market valuation and modelling to determine social and environmental benefits.

She is an experienced researcher with strong data analysis and modelling skills. She is also able produce clear, succinct reports which communicate analytic insights in a plain English style.

Recent projects include:

  • determining the water savings attributable to ‘leak detection’ and targeted water saving initiatives by  making use of smart meter data;
  • identification of regulatory barriers towards the uptake of efficient public street lighting;
  • economic valuation of the benefits from walking trails in Victoria;
  • scoping study to assess the feasibility of using mine dewater to develop agricultural precincts;
  • cost benefit analysis of proposed water reforms in Queensland including the valuing benefits from transferring non-tradable water licences to tradable water allocations.

Prior to joining Marsden Jacob, Lizzie worked for the Independent Market Operator (WA) in Perth and the Australian Energy Market Operator in Melbourne. Having worked extensively with the legislation and rules which govern the unique electricity and gas markets across Australia, Lizzie has developed a deep appreciation of both the theoretical and practical outcomes which are achievable within these markets.

^ back to top